Recently, I was given the opportunity to give a guest lecture for an entrepreneurship class at a local community college.  The teacher wanted to give his students a glimpse into the green business world.  For me, it was a terrific opportunity to reach out to an audience of poor, mostly minority students, many of whom had GEDs at best, and to test the universal appeal of green business.

The class went amazingly well, and I found that these students were as jazzed about green business and clean tech as any group of Silicon Valley Venture Capitalists.  More so, in fact.  Below, I present the outline of my approach so that others in a similar situation may build on this communication success, and adapt the approach as they wish. 

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Ecopreneurist does a terrific job of educating the public about green business, especially startups.  My own personal blog, EcopreneursGuide, has a variety of pages that also address this topic, though with woefully less information and diversity, since it is only my blog, and doesn’t have the wealth of writers associated with Ecopreneurist.

But the interesting thing is that my blog gets a decent number of hits. Not, mind you, for any of the articles I write, but only for the resources I list.  The page that, overwhelmingly, gets the most attention, is the “Green Business Opportunities” page.  With Google Analytics, it is easy to see that most of the people who come to my blog do so because they are searching for this exact phrase. People want to change the world.  We need to make sure they have the resources to do so.

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The Army knows that extensive alternative energy installations are the best way to ensure continuous, reliable electricity production. That’s why the military organization is building the Department of Defense’s largest ever solar project at the Fort Irwin Base in California’s Mojave Desert.

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Zarai Taraqiati Bank is coordinating a deal between South Korea and Pakistan to use the latter's arid deserts to grow the drought resistant plant.

It’s nearing May in the heart of Japan’s Nishio area, and beneath the cover of carefully arranged netting, row after row of brilliant jade tencha tea plants are gradually hidden from the sun.  As the sunlight fades and the plants retreat into the shade, growth of the plants’ leaves slows, allowing the chlorophyll and antioxidant content to increase.

And under this shaded refuge, Japan’s number one organic matcha is tenderly nurtured. Only the newest small leaves are harvested.  After undergoing a gentle steaming process, the tiny leaves are kiln-dried and stone-ground into the AOI (Ah-oh-ee) Tea Company’s prized green matcha powder.

Matcha, which can be enjoyed a variety of different ways, offers a wealth of fantastic health benefits, including antibacterial and antiviral properties.

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For far too long and far too extensively, various industries have used astroturfing methods to distort public debate. They create false groups. They fund “institutions” with impressive sounding names to spout deceptive propaganda.  All of this is fraud, outright fraud on the very concept of intelligent discourse in a civil society.  Now, this “fraud” typical [...]

Panasonic Corporation just announced that it will sponsor Massachusetts Institute of Technology’s (MIT) Solar Electric Vehicle Team (SEVT). The team will be competing in the upcoming Global Green Challenge (GCG) to be held in October of this year in Australia. As part of the sponsorship, Panasonic will provide the team with its a high-capacity (2.9 Ah) lithium-ion batteries.

The MIT SEVT student team will compete in the World Solar Challenge with a solar powered car using Panasonic lithium-ion batteries to store its solar generated power. Separately, Panasonic will provide the same high-capacity, lithium-ion batteries to a team from Japan’s Tokai University which is also competing in the same category.

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